DA'WAH BY USING SOCIAL MEDIA
~Assalamualaikum,everyone~
The word “da‘wa” (Arabic دﻋﻮة) is basic to a study of Islam. The word
commonly appears in the Quran, its commentaries, classical Muslim texts, and
contemporary theological or ideological texts, written and spoken. Through mass
media and other channels of communication, even non-academic non-Muslims are
increasingly familiar with the term and its diverse connotations. In this new
era of globalization, social media is
the best medium to spread the beauty of Islam to constitute the role of
talk-based method as the main medium. There are many benefit and advantages of
using it. For instance :
1. Youtube
Youtube is a site for video sharing. Communities can utilize
the Youtube by uploading and downloading video for their purpose. The presence
of Youtube enabled muslim communities to share videos among them. Muslim are
able to download or upload videoa related to da’wah to be viewed across the
globe. A lot of da’wah related videoa can be found about 1.7 milion videos
related to da’wah in just less than one second. This shows that Youtube has
become an interesting alternative instrument to deliver da’wah because it can
be delivered in an audio visual format.
2. Blog
A Blog has become very popular among individual and groups.
A number of public figures, such as celebrities and professionals have
established personal Blog. Therefore, a da’ie Blog can deliver da’wah more
effectively to their communities. Even, when a da’ie passed away his da’wah can
still be delivered because his thoughts remain available on Internet and muslim
communities can access it at anytime and anywhere. For instance, Ust Rosdi Blog
is still available after his death. All his teaching can still be read by
muslim communities around the world.
In conclusion, social media is the best ways for da’wah not
only would increase muslim audience but also could potentially attract other
non-muslim communities to understand Islam properly. Therefore, da’ie should
transform da’wah strategy in the future.

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